Our purpose is to become the world's finest financial services company. How will we know when we've reached that point? When our customers and clients tell us we have. Everyone who works here shares a commitment to helping the customers, clients, communities and shareholders we serve. Our values and operating principles drive our business decisions, guide our activities and focus our resources. The financial institutions that are part of Bank of America's legacy have been instrumental in helping communities and businesses develop and prosper for more than 200 years.